# Amazon Agency UK | Reflex Consultancy

> Boutique Amazon Experts


## Posts

- [What Should I Budget for Amazon Marketing and Advertising?](https://reflexconsultancy.com/amazon-advertising-budget/): Your Amazon advertising budget should come from your own margin and break-even ACOS, not a chart. Here is the sum to run, plus the floor Amazon sets.
- [Can I Dropship Products on Amazon?](https://reflexconsultancy.com/dropshipping-on-amazon-uk/): Can you dropship products on Amazon UK? Amazon allows it on strict conditions, and the popular buy-and-ship-direct model is banned. Here is the line.
- [Do I Need a Business Licence to Sell on Amazon UK? The Straight Answer](https://reflexconsultancy.com/do-i-need-a-business-licence-to-sell-on-amazon-uk/): No, you don't need a business licence to sell on Amazon UK. Here's what you must register with HMRC, when VAT kicks in, and which products need more.
- [Should I Launch One Product or Multiple Products on Amazon?](https://reflexconsultancy.com/one-product-or-multiple-amazon/): Deciding between one product or multiple products on Amazon UK? The right number is the one you can resource to compete. Here is how to work out yours.
- [What Countries Buy the Most From Amazon?](https://reflexconsultancy.com/what-countries-buy-the-most-from-amazon/): Which countries buy the most from Amazon? The US leads, then Germany, the UK, and Japan. See the 2025 figures and what they mean for UK brands.
- [Reflex wins at the SME News Business Elite Awards for a third year running](https://reflexconsultancy.com/reflex-business-elite-awards-2026/): Reflex Consultancy has won two awards at the SME News Business Elite Awards 2026, its third year running at the programme.
- [What Does an Amazon Account Manager Do?](https://reflexconsultancy.com/amazon-account-manager-role/): What does an Amazon Account Manager do, the four ways to fill the role, and how to tell when you have outgrown running the account yourself.
- [Amazon Counterfeit Complaints: What Happens to Your Listing, Your Account, and Your Cash](https://reflexconsultancy.com/amazon-counterfeit-complaints-what-happens-to-your-listing-your-account-and-your-cash/): Got an Amazon counterfeit complaint? Here's what happens to your listing, account, and funds, and the exact steps to appeal and get reinstated.
- [The Most Common Mistakes New Amazon Sellers Make (and How to Avoid Them)](https://reflexconsultancy.com/the-most-common-mistakes-new-amazon-sellers-make-and-how-to-avoid-them/): The most common mistakes new Amazon sellers make in the UK, from pricing to listings, reviews, and ads, plus how to avoid each and protect your margin.
- [Do I Need a Business Licence to Sell on Amazon UK? The Straight Answer](https://reflexconsultancy.com/do-i-need-a-business-licence-to-sell-on-amazon-uk-the-straight-answer/): You do not need a business licence to sell on Amazon in the UK; instead, register with HMRC and obtain a Unique Taxpayer Reference. Sellers should choose between being a sole trader or limited company, understand VAT requirements, and ensure compliance with specific product regulations. Proper setup avoids future issues.
- [FBA vs FBM on Amazon: What's the Difference, and Which Should Your Brand Use?](https://reflexconsultancy.com/fba-vs-fbm-on-amazon-whats-the-difference-and-which-should-your-brand-use/): FBA vs FBM on Amazon UK: the real 2026 costs, Prime and Buy Box trade-offs, and how to pick the right fulfilment mix for your brand.
- [How Do I Compete With Big Brands on Amazon? A Playbook for Smaller UK Brands](https://reflexconsultancy.com/how-do-i-compete-with-big-brands-on-amazon-a-playbook-for-smaller-uk-brands/): How do you compete with big brands on Amazon? A practical UK playbook on keywords, listings, and ad spend that beats budget with focus.
- [How Do I Handle Customer Returns on Amazon? A UK Seller's Guide](https://reflexconsultancy.com/how-do-i-handle-customer-returns-on-amazon-a-uk-sellers-guide/): Handling customer returns on Amazon UK, explained: FBA vs FBM rules, the 2026 refund change, reimbursements you're owed, and how to return less.
- [How Long Does It Take to Make Money on Amazon FBA?](https://reflexconsultancy.com/how-long-does-it-take-to-make-money-on-amazon-fba/): The post outlines a realistic timeline for achieving profitability on Amazon FBA, highlighting that many sellers break even in their first year, often within six months. It discusses the importance of understanding costs, advertising efficiency, and maintaining stock levels. Sellers are encouraged to model their cash flow to ensure sustainable growth and profit.
- [What Are the Best Products to Sell on Amazon UK for Beginners?](https://reflexconsultancy.com/what-are-the-best-products-to-sell-on-amazon-uk-for-beginners/): The best products to sell on Amazon for beginners share five traits. A UK Amazon agency breaks down the categories, margins, and checks that matter.
- [How Much Does Amazon FBA Cost to Get Started? A UK Seller's Cost Breakdown](https://reflexconsultancy.com/how-much-does-amazon-fba-cost-to-get-started-a-uk-sellers-cost-breakdown/): How much does Amazon FBA cost to get started in the UK? A clear 2026 breakdown of fees, inventory, and launch budget so you can plan with real numbers.
- [Can I Hire Someone to Help Run My Amazon Business? A Guide for Every Amazon Seller](https://reflexconsultancy.com/can-i-hire-someone-to-help-run-my-amazon-business-a-guide-for-every-amazon-seller/): Learn how to choose products to sell on Amazon using a proven, data-led framework covering demand, margins, competition, and category research.
- [How to Choose the Right Products to Sell on Amazon (A Data-Led Framework)](https://reflexconsultancy.com/how-to-choose-the-right-products-to-sell-on-amazon-a-data-led-framework/): Learn how to choose products to sell on Amazon using a proven, data-led framework covering demand, margins, competition, and category research.
- [Amazon Seller Fees UK: What Does Amazon Take From Your Sales in 2026?](https://reflexconsultancy.com/amazon-seller-fees-uk-what-does-amazon-take-from-your-sales-in-2026/): A complete breakdown of Amazon seller fees UK brands pay in 2026, from referral and FBA fees to storage and hidden charges. Protect your margins.
- [How Much Time Does It Take to Run an Amazon Business?](https://reflexconsultancy.com/how-much-time-does-it-take-to-run-an-amazon-business/): Running an Amazon business is not a side task you can squeeze into a Friday afternoon. We work with dozens of brands across the UK, and the most common frustration we hear is some version of the same complaint: "I had no idea Amazon would take this much of my time." The honest answer is that a properly managed Amazon account for a brand with 10 to 50 SKUs requires somewhere between 15 and 30 hours of focused work per week. That number surprises people, so let's break down exactly where those hours go.
- [Can You Start Selling on Amazon While Working a Full-Time Job?](https://reflexconsultancy.com/can-you-start-selling-on-amazon-while-working-a-full-time-job/): Starting an Amazon business while maintaining a full-time job is feasible, with approximately 38% of sellers doing so. Success hinges on effective time management, understanding the process, proper keyword research, and willingness to outsource tasks. Structured time blocks and expert help can enhance productivity and profitability as the business grows.
- [Reflex Consultancy Gives Full Service Clients Real-Time Amazon Analytics with Nova, at No Extra Cost](https://reflexconsultancy.com/reflex-consultancy-nova/): UK-based Amazon agency upgrades weekly reports with always-on, SKU-level performance dashboards powered by Nova Analytics.
- [“Why Are My Sales Down?“ A Forensic Investigation Flow for Amazon Sellers](https://reflexconsultancy.com/why-are-my-sales-down-a-forensic-investigation-flow-for-amazon-sellers/): Stop panic-discounting. Start diagnosing. Here is the exact decision tree we use to troubleshoot sudden sales drops.
- [Reflex wins ‘E-Commerce Consultancy of the Year’ 2025](https://reflexconsultancy.com/reflex-wins-e-commerce-consultancy-of-the-year-2025/): Reflex Consultancy is honoured to have been named 'E-Commerce Consultancy of the Year' by Corporate LiveWire for the second consecutive year.
- [Deals and Vouchers on Amazon UK Are Changing From 2nd June 2025](https://reflexconsultancy.com/deals-and-vouchers-on-amazon-uk-are-changing-from-2nd-june-2025/): Starting June 2, 2025, Amazon UK is overhauling their promotional fee structure with a shift from fixed fees to a flat fee + performance-based model.

## Pages

- [Our Work](https://reflexconsultancy.com/our-work/): Read the case studies from some of the clients who have worked with us.
- [Amazon Scale Audit & 90-Day Growth Plan](https://reflexconsultancy.com/amazon-scale-audit/): Not sure which service fits your brand? Find the right one in under a minute.
- [Full Managed Service](https://reflexconsultancy.com/full-managed-service/): Not sure which service fits your brand? Find the right one in under a minute.
- [Home](https://reflexconsultancy.com/): Not sure which service fits your brand? Find the right one in under a minute.
- [Articles](https://reflexconsultancy.com/articles/): Your Amazon advertising budget should come from your own margin and break-even ACOS, not a chart. Here is the sum to run, plus the floor Amazon sets.
- [Expert Coaching](https://reflexconsultancy.com/expert-coaching/): Not sure which service fits your brand? Find the right one in under a minute.
- [Research & Health Checks](https://reflexconsultancy.com/research-health-checks/): Not sure which service fits your brand? Find the right one in under a minute.
- [Listing Optimisation & SEO Packages](https://reflexconsultancy.com/amazon-listing-optimisation-seo/): Not sure which service fits your brand? Find the right one in under a minute.
- [Amazon Ads Management](https://reflexconsultancy.com/amazon-ads-management/): Not sure which service fits your brand? Find the right one in under a minute.
- [Services](https://reflexconsultancy.com/services/): We help brands grow on Amazon by focusing on the areas that make the biggest difference.
- [About Us](https://reflexconsultancy.com/about-us/): Reflex Consultancy is an Amazon growth agency built on hands-on senior expertise.
- [Privacy Policy](https://reflexconsultancy.com/privacy-policy/): Reflex Consultancy website is owned by Reflex Consultancy Limited, which is a data controller of your personal data.
- [Contact Us](https://reflexconsultancy.com/contact-us/): Choose a time that works for you, or send us a message.

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