Who We Are

Reflex Consultancy is an Amazon growth agency built on hands-on senior expertise. We work with brands at every stage, from their first Amazon listing to multi-market expansion, providing the strategic and operational support that makes a measurable difference.

Amazon Ads Verified Partner
Amazon Solution Provider Network
UK Business Excellence Award 2026
SME News Business Elite Award 2025
CorporateLiveWire Innovation Award
Your Business Magazine

Every client works directly with a senior consultant.

No account managers relaying messages. No junior teams learning on your budget.

How we work

Senior-only delivery

You work with experienced consultants who build your strategy and execute it themselves. The person on your call is the person doing the work.

Full transparency

You see everything we see. Shared dashboards, clear reporting, and honest conversations about what is working and what is not.

Impact first

We start with the changes that will make the biggest difference to your business and build from there. No unnecessary add-ons, no inflated scopes.

Data-led decisions

Every recommendation is grounded in data from your account, your category, and your competitors. We do not guess.

30+
Brands served
12+
Years of experience
£20M+
Ad spend managed
25+
Categories covered

Meet The Founder

Reflex founder and senior consultant
12+ yrs
Senior Amazon experience
Senior-led

Steve Herrington

I founded Reflex Consultancy after more than a decade in consumer marketing and data analytics, working across industries from technology to fashion and beauty. That range of experience means I have seen what works across very different markets, and I bring all of it to every client engagement.

At Reflex, I work directly with every client. I build the strategy, manage the campaigns, write the reports, and take the calls. That hands-on approach is how I stay close to what is actually happening in your account, and it is how clients get senior-level results without the overhead of a large agency.

Outside of client work, I am usually sim racing or deep in the latest game. The competitive edge and strategic thinking carry over more than you would expect.

[Describe the product or lifestyle scene]

IsaDora

“Thanks to Reflex’s strategic PPC optimisation and data-driven approach, our profitability has improved significantly without sacrificing growth. We’ve been through a number of agencies and Reflex is by far the best!”

Beauty & Cosmetics

Ready to talk?

Book a session, or start with a free 30-minute consultation to discuss what you need.