frank green sales up 43% with a profitable ads program from scratch
Premium reusable-drinkware brand whose Amazon range needed focus. We concentrated on the products worth keeping and launched paid advertising that paid its way.
The challengeWhere the account was
The catalogue was spread thin, with dozens of low-volume and out-of-stock lines pulling down the account average. Paid advertising was not yet contributing, and the product pages were not converting shoppers into customers.
The workWhat we did
We firstly rebuilt the profitability model to identify the products that earned their place to scale, and trim ones which didn’t stack up. We then built and actively managed a paid advertising program from the ground up, managed to a strict efficiency target. We also provided full inventory management, customer support, and resolved account health.
The resultsWhere it landed
For the products carried through the engagement, sales grew 43% and units 49% year on year on a like-for-like basis, while contribution margin held at 35%. The advertising program returned 3.1x on spend at a 12% total ad cost of sale.
Real results. Real brands.
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