IsaDora’s makeup brand expands from Sweden into Germany and Italy
A Swedish cosmetics brand expanding its European footprint on Amazon, with Germany as a key growth market.
The challengeWhere the account was
The overall beauty category is highly competitive, largely driven by price, and expensive to advertise. The account was heading in a direction where overall profitability was being reduced by an unoptimised catalogue and overspending ads, while shoppers on Amazon Germany and Italy couldn’t easily see the benefits of IsaDora products.
The workWhat we did
Optimised all product pages for the German Amazon marketplace, including titles, imagery, and A+ Content, with all customer-facing content fully localised. All keyword research was conducted specifically on Amazon.de to identify relevant, high-intent search terms and incorporate them throughout the listings to improve visibility and relevance.
The resultsWhere it landed
Advertising campaigns are now geared to relevant, high-intent shoppers, while Product Detail Pages (PDPs) showcase the brand’s values and product quality. Higher conversion rates, deeper customer loyalty, and overall sales increases follow constant optimisations across the entire funnel.
Thanks to Reflex’s strategic PPC optimisation and data-driven approach, our profitability has improved significantly without sacrificing growth. We’ve been through a number of agencies and Reflex is by far the best!
Real results. Real brands.
A senior operator on every account. Here is what that looks like in practice.
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