Hay Hampers add a new peak gifting season and multiple #1 Best Sellers
A specialist food and hamper brand whose Amazon year is built around three moments: Christmas, Mother's Day and Father's Day. We planned the account around them.
The challengeWhere the account was
A hamper business lives or dies by a handful of gifting weeks. Miss the run-up to Christmas or Mother's Day and the year is gone. So what if it could be planned to not run out of stock during these times, plus add a new gifting season with Father’s Day? That was our mission.
The workWhat we did
We built the trading calendar around UK gifting seasonality and made sure the range was ready and visible before each peak, not during it, along with tighter inventory planning for FBA. We refreshed every Product Detail Page (PDP), images, A+, Brand Store, and Ads for every season to drive conversion. All while creating brand new products to launch and create a Father’s Day peak.
The resultsWhere it landed
Father’s Day delivered a brand new 6-figure peak sales period, whilst also bolstering Mother’s Day and Christmas to move over 30,000 gifts each year. Not only that, profitability improved by 9.7% and several products were #1 Amazon Best Sellers.
Reflex’s help with creating engaging A+ content and dedication to helping launch a new product has proved invaluable.
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