Burts crisps wanted to go national and customers couldn’t wait
From Devon to the Shetland Islands, this premium South West England crisps brand wanted to bring their products to the far reaches of the UK.
The challengeWhere the account was
Tourists to the beautiful Devon area, South West England, would often enjoy some Burts crisps during their trip since they’re made right there. But when the holiday-makers went home, Burts crisps weren’t available in their local stores. It was our task to make Burts crisps available in all corners of the UK.
The workWhat we did
Many resellers sold Burts products on Amazon, but none represented the brand well or utilised FBA for Prime delivery. We reclaimed ownership of every listing, created new ones for products never listed on Amazon, crafted every word of copy and each image to drive awareness and conversion, and managed the full rotation of inventory in FBA.
The resultsWhere it landed
15 products listed, with variations, including popular seasonal flavours. Within the first week, sales started to pour in from the northern reaches of Scotland, Ireland, and England. Messages also came through from customers about how happy they were to have Burts officially available to order, with many opting to Subscribe & Save.
Burts crisps can now be found on Amazon. Our gratitude goes to Steve at Reflex Consultancy, for your invaluable expertise, guidance and tenacity in delivering what is a great Burts representation.
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